Will the Russians have a sense of humor when you break into their hockey stadium during the World Ice Hockey Championship? World media were broadcasting about us, and the whole world could see our logo in the live broadcasts from the championship, but no one noticed at first. We decided to show everyone how far you can go if you have willpower and really go after something – because when you want it enough, you just make it happen.

“When people tell you something is crazy, you should go for it. Because when they tell you it’s good, it means someone else is already doing it. So wherever you go, don’t forget, the question isn’t who will allow you to do it, but who will stop you. The world belongs to those who don’t back down.”